Baba Ramdev the yoga guru and founder of Patanjali has included more items into their category. Patanjali will now start selling cow milk, flavoured milk, curd, cheese, and buttermilk. Patanjali added noodles to its kitty too and will be now selling french fries as well.
The Haridwar-based firm has set up a system of around 56,000 retailers and would like to generate Rs 1,000 crore income by 2020 with these extra items. Patanjali said it expects to get Rs 500 crore from dairy items itself.
The organization is intending to offer its dairy items in Tetra pack. As per Baba Ramdev, their milk will be cheaper than the market price by Rs. 2.
Ramdev said that he is targeting to sell 10 lakhs litre of milk on a daily basis.
At a press, Patanjali said that it delivered 4 lakh litres of milk on the first day itself. It has tied up with around 56,000 retailers and merchants to supply milk crosswise over Delhi-NCR, Mumbai, Pune, and Rajasthan and hopes to create 10 lakh litres of milk each day in the monetary year 2019-2020.
The organization has additionally made an attack into solidified vegetables like peas, sweet corn, blended vegetables, urea free steers feed, and solar panel production. Patanjali will offer the solidified vegetables at a large portion of the expense of its opposition. It intends to offer packaged drinking water too. The brand name will be Divya jal and will be available in 250 ml, 500 ml, 1, 2, 5, and 20 litres.
Not long ago Patanjali had announced to launch their swadeshi jeans by the end of 2018.
Patanjali is facing some struggles. They saw a great loss in the last 1 year when big multinational companies started to launch herbal and natural products which were a counter challenge to Ramdev’s enterprise “Patanjali”.
Patanjali’s business grew by 7% amid October-March 2018 and 22% in April-September 2017, as indicated by Kantar Worldpanel, a worldwide consumer research firm. That is a sharp tumble from 52% development in October-March 2017 and 49% amid April-September 2016.